keystonemascots.com


Domino's Ups the Cheese with Mac

From PR Week:

The new brand ambassador is a fully sentient, 7-foot-tall, 5-Cheese Mac & Cheese mascot. Appropriately named “Mac Scott,” the character was dreamed up to promote Domino’s 5-Cheese Mac & Cheese and Spicy Buffalo 5-Cheese Mac & Cheese items across the U.S.  

“Our Mac & Cheese is fun and unconventional, so we knew we needed a social campaign that was just as delicious as the product,” said Lindsay Hettling, Domino’s VP of marketing, via email. 

Domino’s Mac & Cheese features five types of cheese, as well as penne pasta, and  customers can add jalapenos and bacon to their order.

“Mac is a fun, loveable mascot who has a knack for rule-breaking and all things delicious and cheesy,” explained Hettling. “He is the dish, personified, and makes for a perfect brand ambassador.”

Domino’s started teasing Mac Scott via social media on September 22, the day before the dish hit stores. The teaser was a video about his inception, followed by a “Mac-umentary.”

Keystone Mascots is tickled to be a small part of the team behind Mac!

 



Search Archive »




Browse by Year »

2024
2020
2018
2017
2016
2015
2014
2011

Browse by Month »

October 2024
July 2024
February 2020
May 2018
May 2017
January 2017
June 2016
December 2015
September 2015
March 2015
February 2015
December 2014
October 2014
September 2014
July 2014
May 2014
September 2011