From PR Week:

The new brand ambassador is a fully sentient, 7-foot-tall, 5-Cheese Mac & Cheese mascot. Appropriately named “Mac Scott,” the character was dreamed up to promote Domino’s 5-Cheese Mac & Cheese and Spicy Buffalo 5-Cheese Mac & Cheese items across the U.S.  

“Our Mac & Cheese is fun and unconventional, so we knew we needed a social campaign that was just as delicious as the product,” said Lindsay Hettling, Domino’s VP of marketing, via email. 

Domino’s Mac & Cheese features five types of cheese, as well as penne pasta, and  customers can add jalapenos and bacon to their order.

“Mac is a fun, loveable mascot who has a knack for rule-breaking and all things delicious and cheesy,” explained Hettling. “He is the dish, personified, and makes for a perfect brand ambassador.”

Domino’s started teasing Mac Scott via social media on September 22, the day before the dish hit stores. The teaser was a video about his inception, followed by a “Mac-umentary.”

Keystone Mascots is tickled to be a small part of the team behind Mac!